Commodity packaging in the hottest supermarket

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Commodity packaging in supermarkets

[Abstract] at present, supermarkets have gradually become the mainstream of commodity sales. How to package commodities in supermarkets? In view of this problem, this paper discusses the commodity packaging of supermarkets from three aspects: simplicity, science and environmental protection. Concise, scientific and environmental protection packaging will be the development direction of supermarket packaging in China

key words: marketing; Succinct; environment protection Science

in August 1930, American Michael Cullen founded the first supermarket in the world, the Goldberg supermarket. At that time, the United States was in a period of economic crisis, and the market economy was very depressed, but the supermarket achieved great success with a major breakthrough in low prices and the liberation of consumers from the pressure of tight marketing. The new form of retail business, supermarket, is in the form of self-service, small profits and quick turnover, Thus based on the market. The form of commodity sales, from the traditional department store format in the 1920s and 1930s in European and American countries, to the chain retail industry trend in the 1960s and 1970s, and then to the supermarket mode and store mode in the mid and late 1970s, has been evolving, developing and maturing. The existence of various forms of commodity sales has made the enterprise increasingly competitive, but from the perspective of the long-term strategic development of the enterprise, The supermarket model will be the mainstream of the development of retail terminal markets

in the development of China's retail industry, the history of supermarket is not very long, but it has won the favor of consumers with its unique business charm. Now, the number of supermarket enterprises in China is growing, followed by the increasingly fierce competition between the same industry and other retail formats. With the entry of foreign supermarkets such as Wal Mart, Carrefour and Tesco, the market competition will be more intense. In order to remain invincible, a supermarket needs powerful competitive tools, including supermarket development strategy, image marketing strategy, commodity marketing strategy, promotion strategy, service marketing strategy, development marketing strategy, etc. the product of the supermarket is a kind of service, which provides the goods that customers need, and improves the composition of goods through information feedback to make it more suitable for customers. There are products, there are packages. Packaging is a means of marketing, which plays a role in protecting commodities, facilitating transportation, easy identification, conveying information, reflecting culture and promoting sales. Supermarkets are a form of small profits but quick turnover, and have their own unique requirements for product packaging. In order to adapt to the international development trend of retail industry, China's packaging industry must unite with the commodity production industry, carefully study the characteristics of supermarket commodity packaging, actively learn from the experience of foreign supermarket packaging, and step up the transformation of various packaging of supermarket commodities. Then, how to do a good job in the packaging of supermarket goods, the author suggests starting from the following aspects

1 supermarket packaging should start with simplicity

nowadays, boxed eggs, boxes of fruits, delicate small packages of vegetables with green food signs, and agricultural and sideline products from different origins have become popular commodities in supermarkets. These commodities that are closely related to people's lives are used almost every day, but many supermarkets sell them in bulk and yard piles, not to mention the harm caused by air pollution to the commodities, but the commodities have neither production date nor shelf life. Will you be relieved to eat such commodities? Besides, after purchasing commodities, if you use plastic packaging bags too much, is this another pollution to the environment, It is reported that a citizen bought more than 100 yuan of goods in the supermarket and cleaned more than 20 large and small plastic bags after coming back, He said, "my family has never bought special garbage bags, and the plastic bags taken back from the supermarket alone can't be used up. We don't talk about how much the supermarket pays for this. From the perspective of environmental protection, will these plastic bags cause environmental pollution (7 in fact, it's very simple. When you go to Wal Mart, Carrefour and other large supermarkets, you will find that agricultural and sideline products such as grain, oil, eggs and vegetables not only have simple packaging, but also clearly marked with brand name, production date, etc. on the label, and the price is not much different from the packaging of bulk goods. Consumers have a certain ideological preparation and material bearing capacity for the packaging and brand of goods, that is to say, supermarket goods should be simple Start with, sell goods with simple packaging, and establish a brand for your own goods. With the continuous improvement of culture and consumption level, people need such easily recognizable signs as packaging and brand on shopping day, so that they can repeatedly buy their favorite goods. Invisibly, it also plays a certain role in the brand sales of goods, such as poultry and egg products, which are packaged in egg shaped containers in transparent plastic boxes, and then pasted with the label of their own brand, with the manufacturer, address, production date, etc, Egg shaped containers can ensure the integrity of commodities, and transparent plastic boxes can directly see commodities. Such a packaging form should be vigorously promoted in supermarkets. Since January this year, the "hygienic management specifications for bulk food" issued by the Ministry of health has been implemented. It requires that all supermarkets and shopping malls must use packaging materials and containers that meet the requirements of hygienic standards for sealed packaging, and indicate the name of the food, ingredient list, producer and address, production date, shelf life, preservation strips, international business ability enhancement parts, use methods and packaging specifications on the labels, At the same time, the inspection certificate shall be attached. Therefore, bulk food will gradually fade out of people's sight. In order not to increase the cost of supermarket commodity packaging, simple packaging will be the feasibility of supermarket commodity sales

2 supermarket commodities should be packaged scientifically and rationally

supermarkets are in a special position in marketing. On the one hand, they are the distribution channels of manufacturers, on the other hand, they are their own marketing subjects. The marketing of supermarkets has its own characteristics. In recent years, some producers of food and daily necessities have burst concrete above 300 ℃. In view of the unique sales situation of supermarkets and the characteristics of consumers' requirements for commodity packaging, they have begun to study how to keep clean (clean after each experiment); We have developed a series of packaging that can be applied to consumer requirements. For example, children's daily necessities are equipped with cartoon packaging of animals and film and television characters, so that they can use the packaging of products like toys after using up the goods; The packaging of the elderly should be equipped with safety, durability and economy to meet the needs of the elderly; For young people, scientific packaging is carried out according to the different hobbies of men and women, such as color and object shape. These targeted and scientific packaging not only meet the requirements of different levels and types of consumers for product packaging, but also achieve the characteristics of packaging itself. Nowadays, with the rapid development of supermarkets, the management of fresh products has been popularized. How can many businesses package fresh products when they do not consider packaging them? This also adds a weight to the competition. Considering the requirements of the Ministry of health for the hygienic specifications of bulk food, paper bags of waterproof new materials can be considered for the packaging of fresh food, Then print the scientific and interesting knowledge and the recipes of fresh food on the packaging to make your own brand. On the same day, you can also consider various specifications of packaging for different consumption levels. In this way, the packaging cost is low and a certain effect can be achieved. The connotation of packaging culture is very rich, and it is an intangible asset of production and management. While infiltrating culture into the public, it also embeds the impression of its brand in the hearts of consumers. Packaging suitable for supermarket commodity consumption should follow the scientific packaging development trend

at present, with the continuous influx of foreign supermarkets, the arrival of global economic integration, the influx of foreign food and agricultural and sideline products, and the large-scale export of domestic such products, the market competition is becoming increasingly fierce. In order to compete for the market, many foreign food production enterprises and agricultural and sideline products processing enterprises are trying to make products of high quality and low price, and have reflected the similarities, differences and characteristics of product packaging in the same important position, Scientific and rational commodity packaging has become the only way. At present, with the aging of the population in China, the elderly as a consumer group can not be ignored, and actively developing and managing the packaging of elderly products has become increasingly popular, such as the diversification and small quantity of product packaging specifications, such as agricultural and sideline products, 1kg, 5kg and other small packaging should also be more and more; At the same time, pay attention to the scientific and reasonable packaging of green and healthy food that can prolong life and strengthen the body; Providing easy to carry packaging and so on is an active development of the elderly market

3 the commodity packaging of supermarkets should follow the principle of environmental protection

the packaging of commodities not only brings convenience, hygiene and safety to people's life, but also produces a lot of resource waste and environmental pollution. As a convenience store that sells daily necessities quickly, supermarkets will have a higher frequency of consumer visits and a wider range of environmental pollution. The pollution of plastic bags mentioned above, almost many families have this experience, there are endless garbage bags. According to the data, "white pollution" is the most widespread and serious pollution of packaging products. Therefore, some large supermarkets such as Carrefour and Zhongbai supermarkets do not encourage people to use plastic bags for shopping, and they use plastic bag charging system on the same day. In the packaging of supermarket goods, it is closely related to us, and it is also a common environmental pollution. 7. Power consumption: less than 15W (digital display meter) and the whole machine power ≤ 800W is the packaging of instant noodles. The bottom of the bowl of instant noodles is marked with "PS" and "PP", PS and PP are polystyrene and polypropylene respectively, which are very safe and can be eaten at ease. It should be noted that the foam bowl is loose (mixed with foaming agent). If you use boiled water for foaming, Ammonia compounds of foaming agents will escape, which are very harmful to human body and cause a lot of pollution to the environment. There are also common bagged biscuits. For convenience, some businesses pull polyethylene into a film and mix it with industrial lubricants. After such biscuits are sealed, they will produce a plastic smell, which will have a negative impact on human body and the environment. How to package the goods (7 give the manufacturer a suggestion, "paper instead of plastic" , paper pollution JJ, convenient recycling, and can be reused, is a beneficial material for modern commodity packaging

4 conclusion

although the packaging of supermarket commodities has high and special requirements, it is basically consistent with the requirements of commodity packaging in the whole field of commodity circulation. At present, the influx of foreign large supermarkets has made China's retail industry move towards internationalization. Nomat's global procurement strategy, information-based distribution system, daily affordable marketing strategy, and scientific and reasonable packaging. It is a classic case in the industry. If China's packaging industry wants to adapt to the international development trend of retail industry, concise, scientific and environmental friendly packaging will be the development of supermarket commodity packaging in China. Whoever can attract many consumers will be in an invincible position in the competition.

information source: Packaging Engineering 2005, issue IV

Xiong Limei, Zhu Zonghua

(Hubei Jingmen vocational and technical college

Copyright © 2011 JIN SHI